HealthLock
HealthLock is a healthcare technology company passionate about restoring privacy, control and savings to consumer healthcare, offering medical fraud and overbilling protection solutions.
The company conducted a study to better understand consumer attitudes about health insurance, fraud and billing, revealing a trove of raw data. I was asked to comb through the data to identify themes and narratives that support the company’s value proposition, then drafted two in-depth, well-researched whitepapers based on the study.
I continue to support HealthLock with messaging, scripting and other marketing and communications materials.
The Biggest Little-Known Threat: Healthcare identity theft and fraud
New research underscores the startling disconnect between consumers’ awareness of attacks on healthcare information and real-world data.
Costly, confusing and complex: Consumers share their concerns about the state of healthcare
New research shows consumers see the value in tools and services that can help with healthcare billing or credit card fraud, opening a door for employers, organizations and card issuers to assist.