Who needs to bring me on as a freelancer or consultant? Read on. It might be you.
In many cases, it can be better for an organization to outsource certain work or supplement staff with a freelancer instead of a full-time employee.
Here are some common situations where it makes sense to call in a freelancer. If one of these sounds like you, I can help. (And if you know someone in one of these situations, I always welcome referrals.)
1. Corporate Communications departments who need to farm out some projects
These teams are usually fully staffed. But when you factor in strategy work, project management, collaborating with other departments, meetings and more, it’s hard to carve out dedicated writing time. Plus, an outside writer, editor or consultant can bring a much-needed fresh perspective.
(1a. When these teams aren’t fully staffed – someone is on short-term leave, or they are down a person waiting to fill a vacancy – temporary help is available.)
2. PR, Marketing and Advertising agencies that staff up when work increases
It’s helpful to have talent on standby who can jump in when things get busy or to handle a particular assignment.
3. Content or editorial managers who build a roster of freelancers
For print publications, online news hubs, company intranets and more, the content manager needs reliable contributors.
4. Organizations without a dedicated communications staff that need some support
These companies typically need senior-level strategy and content help. But they don’t have the budget or workload to warrant a full-time hire. A part-time consultant is the ideal solution.
5. “One-man band” communications departments
Jacks-of-all-trades have the skills to do it all alone, but not enough hours in the day. They need help but can’t add full-time employees, so they turn to freelancers.
6. C-suite executives who need help with ghostwriting or consulting
CEOs and Presidents oversee a lot and are spread thin. Having a freelancer ready to handle things like writing is a no-brainer.
So, which one are you? (And if you’re not one of these but could still use my help, that’s fine too.)